The Importance of Employee Satisfaction Surveys

October 27, 2021
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Paul Petersen
Posted in Business
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As the manager or owner of a company, it’s your responsibility to set the tone for the office environment and company culture. While you can turn to staffing agencies to help attract desirable candidates and employees, it’s up to you to keep them there. While employees may be drawn to your business because of the work you do and the job opportunities available, they’re often motivated to stay based on the people they’re surrounded by, from their colleagues to their management team. Valuing and appreciating your employees cannot be overlooked, and finding ways to encourage growth and raise morale are always commendable routes worth exploring.

Employee satisfaction surveys have quickly become a popular tactic to gauge the overall culture within a company. This method provides opportunities for improvements while determining which areas are already thriving and meeting expectations. For those who have yet to implement such surveys into the workplace, it’s never too late! You may find that employee satisfaction surveys are incredibly invaluable, both to you and your employees. But what exactly are the benefits of such a survey? Let’s take a look at why employee satisfaction surveys are so important.

Hand choose to rating score happy icons. Customer service experience and business satisfaction survey concept

4 Reasons Employee Satisfaction Surveys Are Important

Employee Loyalty

There’s no better feeling than knowing that your thoughts, concerns, and recommendations are genuinely heard, understood, and valued. Employers who fail to listen to constructive criticism and are rigid against new ideas and change are more likely to experience an unhappy workforce. However, those who actively seek out the opinions of others and implement those necessary changes will see their employees’ dedication to the company increase. After all, if you feel as though you are taking an active role in the improvement of a company, you are less likely to want to leave.

Employee Retention

Some of the major factors that impact the quality of a workplace include the work environment, resources, workload, work/life balance, working relationships, and job security. However, if you fail to listen to your employees, you may be unaware of areas in which you are lacking. Employee satisfaction surveys give your workers the opportunity to express both their praises and concerns, allowing you to make the necessary adjustments to incentivize them to stay.

Higher Productivity

There’s a simple equation that comes into play in the workplace: higher morale equals higher productivity. If you are able to utilize the results from your employee satisfaction survey to your advantage, you will be able to work towards building a more positive environment. This will demonstrate to your employees that you care about their working conditions, both physically and mentally, and they will be more motivated to put in that extra work.

Become A Stronger Company

While your clients and customers have a large impact on your reputation, your employees ultimately have the final say. If a poor work environment is resulting in a revolving door of new workers, word will likely get out regarding the quick turnover rate. This will cause prospective candidates to worry about the company, and may even caution them against applying for you.

Additionally, high turnover rates cost you time and money. Between training new employees and juggling payroll, it’s more cost-effective to maintain the same group of proven and dedicated employees. Plus, you can feel more confident that the work your employees are putting out is at a higher level, as they’ve had the time and experience to hone their skills.

Ultimately, a company is built on its employees. They are the backbone of any organization, so ensuring their happiness and satisfaction can go a long way in seeing your business thrive.