Social media has dramatically influenced each individual in the whole world. It made it easier for people to communicate, share their thoughts and opinions, and make new connections useful in our daily lives.
Social Media has been known to have very limited character counts so some marketing professionals usually use a character counter to help them determine the current number of characters in their article as they draft up respective content for the campaign they are pushing. However, thanks to improvements in tech, social media has been pushed far more than just posting text and images.
One of the greatest things that social media has also influenced is business. Many firms and big companies are now engaging in the virtual world to market their products and services. Now that everyone is almost on their phones and computers might as well take advantage of the time being, they are glued to their phones.
One of the most underrated social media apps that can be used for marketing is Snapchat. Since the app is more accessible to younger people and teens, it is underestimated by other businesses. What they do not know is Snapchat holds a massive number of users all across the world that could be potential customers.
What is Snapchat?
Snapchat is a multimedia messaging app that is widely popular among younger generations, teenagers, and college students. It is a known iconic app that lets you enjoy posting photos and videos called “snaps.”
The app also features tons of photo filters that users can use in enhancing their selfies and videos. Also, what makes Snapchat amusing is content will only be up in your Snapchat stories for 24 hours. After that span of time, the content will no longer be visible for you or your followers.
Also, what makes them unique among other messaging apps is getting to control the messages you send and receive from your chatmates. You can choose to keep the messages and save it or have it deleted right after you viewed it. You have 100% control of the app.
Snapchat’s Award-winning Features
Snapchat has tons of creative features that users can use in posting their photos and videos via Snapchat story. The app has drawing tools where you can draw an image on your photo or video to make it look more fun.
The app also features emojis and Bitmojis. A Bitmoji is developed by Snapchat, where users can get to make their own avatar in the app. They can dress them up and make it look like themselves in real life.
Not only that, but Snapchat also created the Snap Map, which is an integrated online and virtual map that Snapchat users can use to determine their location. They can share their location with their friends. The app also provides automatic geotags when you take a snap if you turn on your GPS settings.
Aside from the popular snaps, Snapchat also features other cool functions such as creative geotags and filters. If you have Snapchat Premium, you can make banners, ads, and other campaigns that let other people participate in.
Snapchat is also an excellent business tool. However, it is not as popular and known to business people. Most brands and firms market on Facebook more often or Instagram, but what they do not know is Snapchat is also an excellent place to boost up your business’ sales.
Why market on Snapchat?
Snapchat can be valuable to one’s business, especially when it comes to online marketing and branding. The app has a broad audience more than anyone can think of. Yes, the app may be more accessible to teenagers, but recently the audience statistics show that Snapchat is slowly garnering users from Millenials, Boomers, and other older generations.
According to statistics, Snapchat has over 191 million active users. The numbers have grown from 100 million active users in the past three consecutive years. Also, the figures show that about 18% of social media users who use social media every day have downloaded and use Snapchat.
Many online sellers and shoppers also stay tuned on Snapchat Stories worldwide for new products and services that they can acquire. Also, given that most businesses market on Facebook, Twitter, and Instagram, there is not much competition in Snapchat– which is a massive advantage and opportunity for your business.
Snapchat lets you connect to a new audience.
When it comes to brand introduction and product announcements, many businesses turn to Facebook, Twitter, or Instagram. However, Snapchat could also help you with that case. Since the app can be more appealing to the younger generation, you can advertise your brand through Snapchat.
Not only that, recent statistics now show that businesses who market on Snapchat have connected more to Millenials with the use of Snapchat more than other social media apps. With that, marketing your business can reach a massive audience.
The bottomline is that social media is an essential marketing tool that businesses should adapt. Keeping up with what’s popular will keep the business alive and going for years.