After business comes the notoriety of the company and, on this subject, your collaborators have everything that a communicator needs the right audience and credibility. By mobilizing them as ambassadors on social networks, they can become a real lever of audience and notoriety, this is the concept of Employee Advocacy. Indeed, each of them has hundreds of contacts on social networks. Put together, they represent an audience that can be 10 to 50 times that of the company, which makes it a considerable asset. But they are not “push-buttons” and they will not want to water their contacts with advertisements or overly commercial content. To motivate them, you have to play the pride card, putting them in the spotlight directly or indirectly. Making use of the product roadmap template comes perfect there.
Make your employees your first recruiters
Individuals are the greatest asset of a business. If your employees have the right skills to work for you, there is a good chance that they will have contacts in their network who have undergone the same training or who have gone through the same companies. This is why you can also count on your collaborators to recruit the best profiles. They know the values of the company, its requirements, and they will identify candidates who not only have potential but who are likely to integrate easily. But for that, it is still necessary to have made your employees aware of your recruitment needs and to have given them the means to talk about it and to bring up potential candidates. For an employee,
Make your employees members of the management committee
Knowing how to make the right decisions is the number one challenge for managers. Marketing decisions, products, HR, IT which can be informed by feedback from employees who have the advantage of having a field vision. By regularly taking the advice of your employees, by soliciting their feedback, you show them the importance they have for the organization and you prove to them that their voice counts. Allowing them to have such a hold on their business is a proof of confidence and a vector of strong commitment.
By activating these four levers, you instill an authentic start-up spirit, which is not made of table football or ping-pong tables, but of a united team that shares the mission of the company and its objectives, and who has the feeling of having a key role in a business model over which she has direct control. It is a more humanistic approach to management, “management through engagement”.