You have designed an extremely beautiful website for your users. You also have excellent content to share. However, if people do not find your website, what is the need of creating a great website? It is extremely important for all website owners to drive traffic towards their website and for that, you will have to improve your ranking on popular search engines. This will make it easier for the viewers to locate your website. So, here we are with some of the most popular ways by which you will be able to improve your search engine ranking:
1 Conduct keyword research: You need to include proper keywords within the content of your website. This will help you to reach the target audience. There are various tools available in the market using which you can select the right keywords for your website or for your blogs. One such free serp checker tool is Zutrix. However, make sure that your web page is not overcrowded with keywords. Otherwise, it may have a negative impact on your search engine ranking.
2 Give proper title: Search engines basically read the title tags and the meta titles of your website. The title indicates what exactly your web page is all about. The title tag is the blue link that everyone gets to see on the search engine results page. You must make it a point to include the proper keywords in your title and meta title. Only then will it get more clicks and your website will rank well on search engines.
3 Design a mobile-friendly website: These days, most users are visiting your website from mobile devices. That is why it is very crucial for you to design a mobile-friendly website. You should also optimise your images and content so that they load quickly on your mobile. Visitors will stop visiting your website if your website pages take a long-term to load on mobile devices. The search engines will also notice this and your rank will gradually fall down. This will also help you to improve the user-experience. To know exactly how you can improve user-experience, you can read more.
4 Include HTML header tags in your webpages: The H1 tag or the first heading is the most important component of your webpage. The H1 tag is the first thing that your visitors will read on your web page. Header tags are basically used for styling purposes. However, they can be used for content organization also. You must also include proper subheadings in your website. This will help you to improve your search engine ranking.
5 Your website URLs are also important: Most people do not understand the importance of URLs. This should not be the case for your website. Your URL should also have proper keywords. It should also be something simple and easy to look for. If you already have an existing URL, you can create a new URL and redirect the visitors from your old page to the newly created page.
6 Get internal links: Internal links are also quite important for improving your SEO performance. Internal linking is the process of selecting a particular phrase or a group of Hard words and adding a hyperlink to the page or the post that you are referring to.These links will increase the click- through rate of your website. The search engines will also crawl these links while determining the rank of your website. The keywords which you use as hyperlinks are called anchor texts. They are also important in giving your website a good rank on search engines.
7 Use ALT tags with the images: Images also have a role to play in your SEO rank. Including ALT tags in your images will make it easier for the users to find your image on search engines. These ALT tags act as keywords. They also make your website easily accessible.
So, these are some of the best ways by which you will be able to improve the SEO performance of your website. Also, a huge variety of SEO tools are available online that can ease your experience. You can click here for more information regarding free SEO tools.