15 Ways to manage your own personal brand on digital channels

April 7, 2020
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Craig Fischer
Posted in Marketing
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Personal branding on digital channels is your identity. Every comment, every bad comment and every like you receive build who you are and your presence in the digital world. More and more businesses search online for information about anyone they plan to do business with or employ. Make sure you present as close to your true self across all digital channels to make sure you remain authentic and believable.

In order to be completely aware of your brand you need to be able to monitor and evaluate anytime you want to check on your business. You will need mobile devices. Elderly individuals might find it hard to use mobile devices which is why they need to specifically buy a cell phone for seniors which are known to be user-friendly and provide senior citizens ease of access to perform efficiently in managing their brand. Now here are the 15 ways to manage your brand on digital channels.

Running your own personal brand

You can manage your personal brand for social reasons, to open up entrepreneurial opportunities or to climb the corporate ladder.

Here’s a few tips on how:

Hone your expertise – What do you want to be known for? Dissect what it is that you can actually do. Come across as an expert in your field and make sure you are authentic and reliable.
Update your accounts – Social media has been around for a fair amount of time so, it’s possible to become complacent and let posts slip by that no longer represent who you are, today. Decide which social media accounts you want to have a presence in, then delete any that you aren’t updating anymore.
Sync contacts across digital platforms – Import the contacts in your phone book and in your email list to your digital channels in order to see which connections you may have missed.
Be consistent with your brand image – Each of your profiles on the different digital channels must be coordinated and have a similar theme and tone. When all your profiles match up in information, it cements the confidence people have in who you are. Use the same name and photo and create a phrase that will be in your bio that runs across all your channels.
Professional image vs private image – Sometimes one needs to express themselves freely and separating your professional image from your private one can help you achieve this. You may have the publicly accessed professional image and create a profile that can only be accessed privately.
Connect your social media network through apps – When you want to express something important to you, you’re more likely to want to share it on all your platforms and you can get this done quickly by using apps such as Hootsuite. These kinds of apps connect to all your social networks and cross-post at the same time. You can also schedule your posts.
Post on the regular – Staying top of mind means engaging regularly. With the number of things happening constantly on social media, chances are, you’ll have something to say at least 5 times a week.
Create captivating content – Search using hashtags for the content you find interesting. Along with that, you have opinions on what you specialise in so, sharing your original thoughts can give you clout in your industry.
Stay pleasant – Having separate professional and private accounts means you can express as you please and have a neutral, professional platform with no mention of religious or political opinions. Always stay positive and real.
Be a part of groups – The expertise you hold can help you identify groups to join that are specific to your industry. You can speak to your industry peers and get and share insights.
Share your knowledge in blogs -The more you engage with people online, the more knowledge you gain and the more you have to share. Look for independent or small business blogs that welcome contributors and add guest post there.
Check for your name online – You can monitor any mentions of your name online. When you find them, make sure you reply quickly in order to come across reliable.
Interaction sessions – Use your social media platforms to hold sessions where you offer to answer any questions. This can keep you top of mind in your industry.
Dig into influencers – Study influencers. In your chosen field, you can identify the top influencers that you can get pointers from on how to express one’s personal brand.
Get help – Reaching out to industry leaders in your field can help you up your game. The world is ever-changing and you can never stop learning.