Reach Target Audience, Save Advertising Cost, And Improve Organic Search Ranking

December 2, 2019
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Paul Petersen
Posted in Marketing
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When you start implementing inbound marketing for your business, it will let you:

Reach your target audience
Save a large portion of your marketing budget
Improve organic search ranking of your website

Reach your target audience. Usually many businesses going online would aim for using online advertising. They would hope that through online ads, a large chunk of new customers would be drawn to them. It is because in people’s minds that online ads are much more cost effective than offline ads (e.g. huge billboard displays and massive ads distribution in public), where any audience viewing billboards would not be targeted intentionally but your target audience would be actively engaging on some of the popular social media sites. But it isn’t as simple as people have thought.

Save a large portion of your marketing budget. Only when you are doing it right, you would be able to drive the target audience through free traffic sources to your business website. It is a lot of hard work (or sometimes way too much hard work) when you only rely solely on getting traffic for free to your website. But still, you will want to save as much on advertising fees. Often marketers would say half of your advertising has been effective, has reached your target audience, and has driven them to your website. But the other half didn’t even work at all. You end up with not know which half. The thing is that you will need to implement some analytics tools that can monitor the traffic, record the behavior of users who have visited your site, and compile data reports to show you exact which portion of your advertising have worked.

Improve organic search ranking of your website. To get your website (or web pages) ranked high up on Google first page, one factor is that you should often come up with relevant and fresh content. The content may not have to be completely new. You may have content where on the internet there have not been a lot of bloggers who are talking about it. It is your opportunity. With your expertise in your own industry (or niche), you are the one who should express your knowledge. One method is to express whatever information (relevant to a specific topic of your industry) in the format of a blog article. When there are information updates to this topic, you will also have to update this article. This is what fresh content in the eye of Google means.

When you are able to implement the above concepts, your business has entered the age of inbound marketing – You attract people with certain marketing campaigns and optimization to your website without you having to go out and looking for them. It is about creating content appealing and making your website appealing. You focus on making