Mobile analytics involves measuring and analysing data generated by mobile platforms and properties, such as mobile sites and mobile applications.
In the past ten years, the quality of apps has changed drastically, and correspondingly UX standards have also greatly developed, thus tremendously impacting the need for, and competence of, mobile analytics tools.
Today, an average user in some countries has over 100 apps on their phone. There are more attributed installs than ever. Attributed installs are growing at a rate of 39%, while non-attributed installs are growing at a slower pace. That means more marketers are tracking the user journey to their app or through their app.
Let’s have a quick look for our favorites app analytics tools for tracking your mobile app in 2020.
1 – Apple Analytics
Mobile app analytics specialized for apps published in the App Store. It offers insight into how users discover your app or how they search the App Store.
Apple Analytics tracks app store impressions, user engagement, as well as segmentation of users.
2 – Firebase
Firebase is Google’s suite of tools for mobile developers. It works with other Firebase features so that you can measure everything in one central location, from your ad spend ROI to app crashes.
Firebase measures everything in one central location, from user engagement to app crashes. With multiple platform support, it is offering funnel visualization, cohort analysis, A/B testing and real-time analytics. Additionally, you can export all of your raw data to BigQuery for custom querying.
From traditional analytics for apps to smart targeting and marketing automation, Localytics offers a variety of features. It’s easy to understand your users and their interactions with this platform.
4 – Crashlytics
One of the most established crash solutions in the this business, Crashlytics is completely free and supports both iOS and Android. It prides itself on having highly detailed crash reports which take into consideration many factors, such as device, battery status, charge in progress, wifi connection.
5 – Facebook Analytics
Facebook’s omnichannel analytics for higher understanding the actions of users on the net, within the apps and on Facebook. Here you’ll be ready to visualize people’s accomplish conversions through their actions across your Page and web site, mobile and desktop. You’ll be ready to accurately live people’s retention over time. Facebook Analytics permits you to induce a full read of however folks move with you across your web site, apps, Facebook Page, and bots in one report. With the utilization of machine learning to research and monitor the info, you’ll be ready to take action a lot of quickly.