When people view a website, it takes users less than a second to evaluate and move on to another if they fail to capture their interest and meet their expectations. It is essential to be mindful of user engagement when setting out to create a successful website.
If a customer comes to your website and leaves immediately, bounce rates will increase. The bounce rate is the percentage of visitors leaving a web page without taking action, such as clicking a link or making a purchase. A high bounce rate means that your website is not engaging enough, affecting your site’s ranking.
When visitors land on your site, it should hold their attention, which will lead them to read the contents, fill-up forms, and click links that will redirect them to the landing page.
In digital marketing, the landing page is a different or separate page where visitors will be directed to after clicking on a link. It is specifically for marketing and advertising campaign that will lead customers to make a purchase. Landing pages can be found on your web and various social media platforms such as Facebook.
Moreover, millions of Facebook users in the Philippines make it an ideal platform to advertise your business. If you are interested, it is essential to know the Facebook advertising cost in the Philippines and see if it is just right for your budget.
As landing pages are an indispensable part of marketing, it should be optimized to increase the chance of getting more conversations. While it is easy to create good landing pages, it does not guarantee to meet conversation goals just because it is visually appealing.
Consider the help of SEO agencies and Digital Marketing Asia Philippines that can help design a professional website and has the appropriate skills to optimize landing pages.
To learn more, click this infographic from Top SEOs that contains the formula to a perfectly optimized landing page.