For non-website designers, it is nearly impossible to stay on top of the technological advances and countless new design options that emerge almost daily. These advances are driven by improving the user experience which is the key to success for any business. Following are 8 of the most important website design musts that will help you attract and engage visitors and achieve your website conversion goals.
1. Responsive Website Design
Responsive website design is a requirement for today’s mobile society. Smartphones and other mobile devices have become the preferred method of accessing the Internet which means that if your website isn’t “mobile friendly”, that’s the first thing you need to address. If you don’t give customers what they want, easy navigation and visibility so they can seamlessly shop and browse while mobile, they’ll go elsewhere.
2. Website Imagery
Website images, photos, logos and backgrounds are some of the most important factors in an effective website design. Big, bold, crisp imagery will have a positive impact on your audience, the same way low quality, pixilated images can send your viewers running. Good use of Photoshop can help bring images to life and make a dull photo into something worth presenting, however, there’s only so far that programs like these can take you. High quality stock images can be a better solution. The best advice is that if it’s not high resolution, don’t use it. The same goes with video – quality counts.
3. Company Logo
A high quality company logo is essential to a business’s image. In many cases, businesses that have been performing well for years fail to update their logo with the times. They worry that they’ll lose their identity and that their customers recognize them through their logo, however, for some, especially prospects, an outdated logo can make a business look behind the times. The important thing to keep in mind is that you can have your logo re-designed, keeping the same basic look, colors and structure, but with a modern twist.
Navigation doesn’t need to be complicated. It needs to be easy to identify and effortless to use. Additionally, it is important to keep menus to a minimum so that you don’t end up overwhelming users. Try to keep your menu navigation to 5 to 10 items at the top of the page.
5. Website SEO
Utilizing basic search engine optimization (SEO) at a minimum is essential. SEO will help you position your website properly to be found at the most critical points in the buying process. That said, SEO is a practice that is best left to the professionals like SEO CT. It’s an involved process that calls for experience – if you don’t know what you’re doing it could be a huge waste of time.
6. Call to Action
Your website should act as the gateway to a “call to action”, where consumers can find useful information, makes a purchase, etc., and where you can gather important contact information. Call to actions need to be strong and obvious. By now you should have determined what you want your site to do for you. From here you need to create a call to action that compels users to take action. Tactics like color, space and use of fonts can help guide consumers to the “right” buttons.
A well designed website instills trust from visitors, identifying you as a legitimate resource. You can create credibility for your website by clearing stating your businesses identity, using good grammar, employing social proof and providing easy and obvious contact information.
While there are a lot of important components to consider when it comes to an effective website design, the 8 key considerations listed here can make a big difference. These frequently overlooked aspects can make or break your website marketing efforts.