What Are the Different Types of Banners?

July 21, 2020
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Craig Fischer
Posted in Business
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Even though we live in a digital age where online marketing has become an essential part of every effective marketing strategy, some forms of traditional marketing are still going strong.

Banners are a great example of this practice as they can easily turn many heads, can be customized, and generally tend to be more affordable. Not to mention that there are plenty of different banner options to choose from in order to present your brand the best in different locations and situations.

What’s a Banner?

In their basic form, banners are strips of material that feature the brand’s slogan, design, and/or offers in order to increase business promotion and reach. They’re typically made of cloth but nowadays, manufacturers use different materials to provide varying levels of thickness and durability.

Banners are displayed differently from flags, for example. They won’t be hanging on a pole/post attached only on one side. They’re typically attached on both sides. There are other ways to utilize the banner marketing strategy, though. These days, brands can place banners on other objects, such as café barriers and tents, and the ways they’re displayed have become more innovative.

Pull-Up Banners

Pull-up banner stands are also referred to as roll-up banners, and they’re usually the go-to solution for exhibition shows and indoor branded décor. Brands can order a custom size of these banners, but they’re typically 6-feet tall and don’t go much wider than 5 feet.

This type of banner is very practical as it’s collapsible and, therefore, very mobile. Due to their size, they’re a very functional promotional material for smaller exhibitions and other instances when brands are working with limited space.

Pop-Up Banners

Pop-up banners might be a bit more costly compared to traditional and pull-up banners, but they’re also very effective due to their “pop” effect. This is a larger setup that allows the brands to spread their message on a larger scale.

They’re commonly installed on higher surfaces to provide a better view for a larger target audience. It’s true that the installation process is not as simple as with the previous banner type, but it’s also not too challenging; it shouldn’t take more than a few minutes.

Mesh Banners

Vinyl and polyester are definitely the most popular materials used in banner manufacturing but mesh follows close behind. Mesh banners are a good option for both indoor and outdoor promotion.

Thanks to the nature of mesh which allows the air to flow through it easier, they are a great choice during the windy seasons. This particular structure won’t bend and move like cloth would against stronger winds, which keeps the brand’s message on the banner perfectly visible regardless of the weather.

Printed Tents/Gazebos

Ideal for outdoor exhibition stands, or an improvised exhibition booth, printed tents/gazebos are another type of banner design that can turn very practical. If a brand decides to use a tent as an exhibition stand or a booth within the exhibition, it wouldn’t be necessary to look for additional ways to promote the brand as the waterproof material used in tent manufacturing can be imprinted with whatever design the brand wants.

At https://www.printroom.ie/, it’s simple enough to order tents of different sizes, from two to five meters. This is bound to meet the different needs and purposes of promotional marketing.

Pavement Signs

Brands that want to market their products, services, offers, and discounts directly in front of their stores to boost exposure and directly speak to the passing audience can benefit a lot from pavement signs. This is an appealing way of drawing attention, which seems to work rather well when it comes to sparking people’s interest in reading what the banner says.

Printed Boards

Using printed boards as banners can be very lucrative, as this type of banner is very cost-effective yet it can serve as an added accessory/décor even when they feature promotional content. They typically come as Corriboard signs, Foamex PVC boards, and Dibond signs. These are all durable options that can be used for marketing and promotions both indoors and outdoors.

Brands can choose the thickness of the board and provide a custom design that will be translated into the highest quality graphics, perfect for drawing the eye towards them.

In this day and age, brands can utilize a bunch of different banner types and get creative with turning a regular object into innovative promotional material. It’s important to explore your options in order to ensure the most effective representation of your brand.