Before you start selling your product online, you will need availability to create your product or resources needed to be able to delegate the same goes for writing the sales page a tool to be able to accept online payments on your website.
Create your product online
The product you offer shouldn’t just be a compilation of the free content you offer. It is not enough, for example to take some of your blog articles and “package” them to make a big splash! This type of compilation is useful for creating free products that you can offer in exchange for an email address or as a bonus for one of your programs, for example.
On the other hand, a complete product that you create yourself and that meets the needs of your customers could be sold for more. It is difficult to be sure that the subject we want to tackle, the format we choose will meet the support of our target. So you can start by doing a small survey, offering part of the product or even the entire product for free for a short period of time to get feedback and testimonials from your target audience. As you open the eBay account you get the right kind of boost in the product sales.
Write the sales page for your product online
This is an essential step, which should absolutely not be neglected! It will take you time, but the success of your product online will largely depend on the quality of your sales page. If you are not comfortable with this exercise, feel free to delegate!
Do you have the possibility of making a video to illustrate your words? Do it! The impact of video is very important.
Determine your selling price
Many products are inexpensive under $20. Be careful not to underestimate what you are offering and to underestimate the investment you put into creating your product. On the other hand, if there is an imbalance between the content you offer and its selling price, it may seem strange, and cause your prospects to question the quality of the product.
Create a complementary product that allows you to move upmarket
Usually, this is an added item to your existing product. For example, if your product is a PDF report, your most popular product can be a series of videos that complete your topic or access to the member’s area of your website, or even an interview with you. This type of bonus allows you to increase the selling price of your product.
Before you launch your product, try to have half a dozen testimonials. A priori, if you have tested your product with a few customers before offering it for sale, it will be easy for you to get their feedback and testimonials. Highlight them!
Set up your online payment tool
Now is the time to set up your payment buttons! Consider offering a payment in several and when choosing your tool think about the possibility of setting up an affiliate system.
Configure your auto-responder
Indeed, it is not because a person buys your product that he then wishes to receive your emailing. It is therefore advisable to use your auto-responder to collect emails from buyers and not to automatically add retrieved emails during the payment process.