The Importance of a Site Survey for Your Signage Installation

July 26, 2022
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Donny Raw
Posted in Business
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A site survey is a process of doing a thorough once-over of a building or common property to see where your business signage needs to be installed. This means letting your chosen sign company figure out entrances, exits, and potential customer flow patterns so that you can pick the right spot for your signage and get all permits needed. Generally speaking, there are three ways people usually do site surveys: through in-person observation, a combination of onsite comments and photos, and quick online checks via Google Maps. Each can be advantageous depending on the circumstances surrounding your installation project.

How The Site Survey Is Essential For The Construction & Installation Of A Business Sign

Site surveys are essential because they give you the physical parameters of where your sign will go. Without a site survey, you can only guess at the most suitable location for your sign and potentially choose a sub-optimal location. When you do a site survey, you’ll see the exact dimensions of where your signage will be displayed. This way, you won’t end up with a billboard that is so huge it doesn’t fit into its designated advertising space.

You’ll also be able to determine exactly where the sign will be placed. Without a site survey, you’ll have to guess whether your character will be too large or small for its designated location. In addition, when you do a site survey, you can use that information to install your sign in the right place. This will result in long-term success for your business. However, it’s important to note that not all of the information a site survey provides is required. It just depends on your signage project and the circumstances surrounding it. But key information for the necessary permits is gathered at this stage. Sometimes the type of sign you choose will influence the site survey in unique ways.

Permit Procurement

When doing a site survey, you should choose a prominent place that doesn’t interfere with common property but still gets attention. This will help prevent unwanted attention from law enforcement and local officials who could cause problems for your signage installation. In addition, you should also take pictures instead of relying solely on your memory, so your construction plan can ensure it fits.

Pylon Signs

Pylon signs demand a site survey. While there are other types of business signs, pylon signs are the most important due to their larger size and visibility in the downtown areas and from far down a high-traffic road. Because they’re tall, if you install them haphazardly or in the wrong place, you risk losing potential customers because of their uncharacteristic appearance and legal repercussions from work that’s not to code.

This is why you must do a site survey before hanging a pylon sign in your city or town. You’ll also need to learn about the specific signage laws in your area to ensure long-term success for your business. But this is where sign companies can help, as they’re experts in the permit procurement process.

Blank company signboard in an office park in Silicon Valley; San Francisco Bay, California

Monument Signs

Monument signs are more minor, less prominent signs that usually stick out in the ground of your city or town. These signs are typically placed near an entrance to a building or on a city street corner. You can also see these on the sides of apartment buildings and other commercial structures. However, monument signs don’t have to be located on the sides of buildings and aren’t posted in the entrance areas. Instead, you can put them in other public locations as long as they conform to signage laws and regulations within your area. This makes it more likely that people will notice and appreciate them because they’re more noticeable than more prominent pylon signs.

Storefront Signs

Storefront signs are the smaller signposts usually found in the windows of stores. The main benefit of using storefront signs is that they give your company a more human look and feel. In addition, they will naturally generate more foot traffic because shoppers can see them from across the street instead of going through an entrance area. However, there are a few drawbacks to using storefront signs as well.

A store’s logo is usually featured on its storefront sign, which is the most important step for getting customers through your door; without nice, illuminated signage, business owners might lose customers who form an impression about the unreadiness of the business to take customers. People who walk into a shop may not recognize your business name or logo if it’s not prominently featured on the sign itself. This can lead to a lot of in-store confusion, which will result in lost customers.

You can compare what you see on the site survey with what ends up happening with your sign company during its installation. Finally, remember that laws and regulations can change from one city or town to another. Consequently, it’s always a good idea to check those laws and procure the right permits before making visible changes to enhance your signage project. A sign company that does it all will be able to handle the entire project for the benefit of your business.