Telesales: What Is It? Defined, agent responsibilities and skills

October 6, 2022
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Donny Raw
Posted in Business
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An employee uses a headset while talking on the phone while seated in front of a computer. Telesales jobs demand strong interpersonal, sales, and customer service abilities. You will spend the majority of your working hours as a telesales professional convincing current and potential consumers to purchase goods or services. You can decide if a career in telesales is right for you by understanding the skills and needs of the profession. It is advised to look for experienced telesales companies.

Selling goods or services over the phone is known as telesales. Through great client connections, telesales aims to increase repeat business. To support field sales agents, telesales representatives call consumers to push offers or schedule appointments. As a telesales professional, you call current and potential clients directly to persuade them to take advantage of your business’s offers. Telesales come in two flavors: inbound and outbound. While outbound reps phone leads to create sales, inbound agents take calls from both prospective and current customers.

You must be persistent, convincing, and patient while selling over the phone. Additionally, you need to have excellent phone and communication skills, typing experience, and the capacity to thrive in an office setting.

How does sales outsourcing work?

Delegating a portion of your sales process to a company or outside organization is known as sales outsourcing. Market analysis, lead creation, or even regular sales operations like making outbound calls or answering incoming calls, could all be outsourced. The majority of the sales process might potentially be contracted out to a third party company.

The distinction between telesales and telemarketing

While telesales entails conducting direct telephone sales to customers, telemarketing has a wider range of applications. Telemarketers call customers to pique interest, provide information, solicit feedback, and generate leads. Telesales turns opportunities into sales and repeat customers of a company’s goods or services, whereas telemarketing’s job is to generate sales prospects.

A telesales representative’s objectives include the following:

Using the information provided by telemarketing agents to persistently and persuasively chase promising prospects
Converting challenging prospects into paying customers
Cutting travel expenditures and the number of field reps will increase conversion rates while decreasing cost per sale.
Assisting in the reduction of the sales team’s personnel
Making cold calls and assisting in lowering leads’ negative reactions
Promoting brand recognition by giving customers a positive picture of a business through good customer service, empathy, and communication abilities

Final thoughts

Previously, sales outsourcing was discouraged due to the lack of accountability and concern over control. However, a growing number of companies are unsure of how to strike a balance between their desire for expansion and their inability to handle the influx of new leads because they are not yet prepared to have a full-scale sales crew on staff. As a result, several businesses frequently contract out certain sales-related responsibilities. Even sales software may now manage four or five duties that were previously divided among sales representatives. Sales staff may now concentrate more on completing deals rather than on boring maintenance and menial activities thanks to this.