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HomeFeaturedA Crucial Lifeline for Entrepreneurs: Family and F...

A Crucial Lifeline for Entrepreneurs: Family and Friends

  • April 8, 2020
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  • Donny Raw
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Small business owners require help to succeed, be that financial, operational or emotional. As far as the emotional, one of the most important sources for many entrepreneurs are friends and family members. As entrepreneurs often face the challenges of helming their company on their own, they need that social stimulus that comes from friends and family. Friends and family represent that ever so crucial support system necessary for business owners who are otherwise coping with stress, as they attempt to balance work and play; a support system helps them to keep a sense of perspective even amid the responsibility of starting and maintaining a business in an often cold-hearted market. Also, family and friends can be a source of financial help to many a small business owner, especially those just starting out.

Bank of America conducted a survey of 1000 small business owners across the country and revealed that over fifty percent said that they did in fact rely on family and actually they did so in terms of having family members functioning in business roles, like advisors, employees, investors and partners. Another 38% of the people surveyed said that family helped as far as offering financial support, as did their friends in some instances. And still, others suggested that family and friends were critical in helping them to actually run the business itself.

We all know small business owners are self-starters; they make sacrifices for their companies, and yet there is this inherent and crucial family/friend dimension when it comes to outside involvement and help.

According to the BOA report, small business owners viewed the support they received

from family and friends as extremely important to them—in many ways a lifeline. Among

some of the other key findings from this survey…

1. Those small business owners who borrow money from family or friends are genuinely grateful.

 Over sixty percent of those surveyed who

consequently borrowed from family or friends did respond that they felt truly grateful.

Respondents reported other emotions as well when it came to being faced with

borrowing from friends and family, including anxiety, happiness, and also feelings of

awkwardness or embarrassment.

 

While there were some mixed feelings, overwhelmingly, those who did borrow from

family or friends to help with their business endeavors were more so grateful than

anything else. And of those who were grateful, nearly three-quarters intend to pay it

back.

Additionally, those owners of newer small businesses –businesses less than five years

old– were not only more optimistic but also more often fell into the category of

those who were apt to borrow from family or friends.

2. Small business owners need their family for support beyond just financing. 

Emotional support is important, and can, in some cases, be more

important than other types of support. Building a business is stressful—and all of the

problems therein are not just solved with money. Over fifty-five percent of respondents

said that they rely on family and friends for emotional support. Family members also

volunteer as well as provide referrals that help support small business owners.

 

Beyond just the investments in the business, over 10% of small business owners did

say that their family or spouse also helped out financially from a personal perspective,

as far as buying groceries and paying bills.

3. Small business owners also rely on their local communities. 

Almost two-thirds of those surveyed mentioned that the residents in

their community actively supported small businesses, and almost 50% say that in fact,

their local community plays an important role in determining the success and/or failure

of a small business. As a result, 67% of those surveyed say that they do contribute to

local charities benefitting their respective communities. Support that small business!

 

A different survey, such conducted by a financial firm, showed that 10% of respondents

were actually still using funding from family and friends. On so many levels, ties with a

family/friends network are critical to small business owners. Not only can they help

financially, but that social connection is important to help keep that entrepreneur moving

forward. Additionally, as has been found, community ties and support between local

businesses can help entrepreneurship thrive.

 

Small businesses rely on their communities, they rely on numerous people and groups

to help see them through. Which means as a community member, or friend, or family

member of a small business owner, your connection and support do

matter—immensely. This is why doing things like prioritizing Small Business Saturday

are so important. When going out shopping, consider buying local, buying from that

small business down the street. Like them on social media, follow their work and share

it accordingly. Be a good community steward of local companies and this way we all

will continue to have access to the diversity of products and services they offer.

 

Donny Raw
Donny Raw

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