When coming up with the perfect marketing strategy for your company, you have to look into various ways of promotion that will help you catch your target audience’s attention. Being active on social media, handing out promotional materials, and investing in search engine optimization is just a part of what you can do. However, as organizing events is a great way to establish yourself in your industry, you also want to consider this approach. The best way to draw in a big crowd is to make your events available online. Here are eight live streaming apps that you should think about using for your webinars and conferences.
You might know Twitch as a platform that is widely used by gamers. However, depending on what you do, you can also make the most of this trusted app owned by Amazon. Twitch is easy to use both on desktop and mobile and it is free. Something that you need to keep in mind is the fact that there are a lot of users on Twitch and that it can be difficult to get new viewers but if you already have a dedicated audience, this is a great way to live stream your event.
Another big name in the game is certainly YouTube. Available on iOS and Android, this platform is quite accessible. However, it must be said that only creators with at least 1,000 subscribers are able to use the live streaming feature of this giant. If you qualify, you can schedule your live stream and give everyone enough time to prepare for the event. Plus, this service is free for YouTube users.
As you probably already have a Facebook page for your company, you should make the most of the live streaming feature that this platform offers. Your followers will be notified as soon as you go live and they can easily comment and interact with you and other participants. It’s easy to stream events from a desktop or mobile device but you might encounter some typical technical issues that the Facebook platform comes with.
In addition to sharing short video clips, TikTok also allows its users to share content in real-time. While you need to have over 1,000 followers to do this, the app’s algorithm can help you get a lot more viewers by suggesting you to people that don’t follow you. On the other hand, with so much content, it can also be difficult to get noticed.
If you already use Instagram for promotions, you should also schedule regular live streams on this platform. When you go live, your followers will be notified so that they can easily watch the event. Moreover, there is also the option of letting them join your live stream. By choosing to save your live, even those that weren’t able to watch it live can still find it on your IGTV page.
While the above-mentioned options are all great when organizing an event on your own, you might also want to look for some professional help. For example, Redback is an event streaming platform that you can turn to when you want to ensure everything goes smoothly. Their experts can assist you in deciding on the right venue, monitor the live stream, and help you decide in which form to upload the event for on-demand watching.
No matter if you’re a beginner or an advanced broadcaster, you can also look into Larix Broadcaster. It is a free app that offers a variety of functions such as RTMP and RTSP publishing, audio-only capture, and the ability to stream to multiple services. However, the newer versions of the app might be a bit more confusing to users, so you can consider having a tutorial on how to best view your events.
Named one of the most innovative companies in the field in Europe, nanoStream is another platform you can consider for your company events. Some advantages to this approach include the app’s ultra-low latency, unlimited number of streams, and cross-platform use. However, when it comes to the integration with other platforms, users have reported some clunkiness. There are three packages available so see if any of them suit your company.
If you’ve decided to include live streams into your marketing strategy, it’s vital that you opt for the best apps out there. Consider your needs and go for the platforms that will help you reach your goal.